Noni, Morinda citrifolia, has been used extensively in folk medicine by Polynesians for over 2,000 years. Noni is a traditional food and medicine in many tropical areas including the Pacific Islands, Southeast Asia, India, and the Philippines. Ancient Hawaiians used Noni fruit for both internal and topical applications. Noni is still used by the local population in Hawaii for diabetes, high blood pressure, heart health maintenance, abnormal growths, and other chronic disorders, though no controlled human clinical studies exist to support these uses.

But based on clinical practice and numerous animal studies, it is widely believed that the polysaccharide-rich substances found in Noni fruit juice attack abnormal cells and abnormal growths by stimulating body's immune system. In animal cancer studies, Noni juice treatments reduced the formation of abnormal cells in the heart, lungs, liver, and kidney and prolonged the life span of mice by more than 75%.

Chemical Properties

Phytonutrients: Natural chemicals found in Noni juice that provide nourishment to cells, tissues, and organs, fight free radicals, ward off disease, and may even reverse the effects of aging and pollution. They are also believed to block the processes that lead to cancer. Learn more...

Polysaccharides: Important compounds that stimulate and modulate the immune system and its response to cancer. Profoundly influences anti-cancer activity on the molecular level.

Selenium: An important anti-oxidant and trace element found in Noni juice that preserves the skin's elasticity, thus slowing the aging process. Selenium also increases oxygen flow to the heart and may prevent blood clotting and hypertension.

Anthraquinones (Damnacanthol): Important antiseptic and anti-bacterial plant chemicals found in Noni juice. They have been shown in laboratory tests to kill pre-cancer cells, Lewis Lung carcinoma, and prevent DNA damage. It stimulates the immune response to cancer by activating the body's T-cells, or "Cancer Killers." T-cells are extremely important for people suffering from cancer, AIDS, or other diseases which compromise the body's immune systems.

Glycosides: Newly discovered compounds that prevent cancer and scavenge free radicals.

Scopoletin: A little-known, but hard-working chemical component of Noni juice with many wonderful health benefits. It is anti-inflammatory, anti-histamine, anti-fungal, and anti-bacterial. It regulates serotonin, the body's "feel-good" hormone, which helps to ward off feelings of anxiety and depression, and may be why people who drink Noni juice often experience a sense of well-being. It is a vasodilator and lowers blood pressure. It binds to melatonin and helps to regulate sleep, hunger, and body temperature. As if all these were not enough, scopoletin is also an analgesic.

Terpene: Rejuvenates cells and rids the body of toxins.

Limonene: A bitter cancer-fighting compound commonly found in Noni juice and citrus fruits.

Adaptogen: An adaptogen is a substance that has a global balancing effect on all body systems. There are only 12 known adaptogens; of these 12, Noni Juice is said to be the "premiere" adaptogen.

Alkalinity: Tissues degrade and disease thrives in an acidic environment. Noni Juice promotes an alkaline body chemistry, the optimal state for good health.

Anti-Oxidant: Anti-oxidants, such as green tea, pycnogenol, and vitamin C, among others, are important in neutralizing "free radicals", or particles that cause DNA damage that can lead to cancer. Noni Juice has recently been found to be the most effective of all known anti-oxidants.

Low Glycemic Index: A 3:1 ratio of carbohydates to fiber in Noni Juice helps balance blood sugar levels.

Analgesic, Anti-Inflammatory, and Selective Cox II Inhibitor: Unlike typical pain relievers and anti-inflammatories, Noni Juice decreases pain and inflammation while protecting stomach, kidney, and liver cells.

Humectant: As a humectant, Noni Juice helps tissues retain moisture.

Immuno-modulator: Noni Juice intelligently supports the immune system, not just by boosting it, but by regulating it to suppress the allergic and auto-allergic responses.